Helping a hybrid gym bridge fitness and rehab with identity and clarity.
An elevated fitness studio blending rehab-based movement with strength training - ideal for clients seeking functional exercise and recovery.
The name change from "Live Fit" meant they needed a brand and messaging structure that clarified both rehab and performance components. They needed cohesion across studio signage, print materials, and initial web concepts.
✅ Brand Clarity Accomplished: New name and identity better reflect the hybrid model
✅ Professional-Ready Collateral: IFR now has branded brochures, templates, and merchandise
✅ Built for Scalability: Foundations laid for future web launch and enhancements
✅ Client Alignment Achieved: Owner confident in messaging and confident to launch marketing
Resilient Fitness helps adults recovering from injury or looking to amp their fitness journeys with OT-led personal training but did not have a professional presence. What started as a logo design, unfolded into developing a fresh brand identity, a tailored website, & branded prints to reflect their welcoming, adaptive approach to fitness.
Atlas Environmental came to Unfold for a modern, professional web presence. We delivered a clean website, consistent brand visuals, and refined service messaging to better connect with their ideal audience and establish trust from the first click.
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