From invisible to indexed: how Tuskie Tech saw a 3,243% surge in search impressions

Case Study: Tuskie Tech

Project snapshot

Client overview

Who they are

Tuskie Tech is a new, IT support, small business offering remote and on-site help desk services, as well as computer lessons to seniors and families in the greater San Joaquin region. They specialize in hardware/software support, remote monitoring and proactive IT solutions.

The challenge

Their website had the bare bones - no SEO muscle and minimal content. No keyword visibility, no blog structure, and no metadata left them invisible on Google.

Pictured above: Tuskie Tech’s mobile homepage before the redesign project.

Our approach: how the Blueprint became reality

⭐️ Goals
  • Clarify their core service messaging for both humans and search engines
  • Implement foundational SEO for better local visibility
  • Create a structure that supports future content growth
  • Educate the client for self-sustained updates
🟠 Discovery & audit

Assessed existing website structure, competitor benchmarks, and keyword opportunities.

🔴 Strategy mapping

Identified highest-impact service pages and keywords for local search intent.

🟢 On-page optimization
  • Revised page titles, H1s, meta descriptions, and image alt text.
  • Based on the client’s budget, created and implemented SEO-friendly copy across primary pages.
  • Optimized pages for mobile view.
📝 Blog setup & coaching
  • Built blog structure and informed the client on how to post and optimize future content.
  • Provided topic suggestions and how to cross-post with social media.
🔎 Google Business Profile support

Reviewed and revised their GBP listing for improved map pack performance.

What the client said

"The analytics are really encouraging me to keep pushing to grow my business. I didn't know much before working with you about how keywords and Google search rankings worked, and now I feel way more informed."

The results

More traffic, higher positioning, and a better understanding of strategies to align digital presence with conversion goals.

Search Impressions
+ 0 %

Between April and July, impressions jumped from 45 to over 1,500.

Ranking Keywords
0

A 1,500% increase in organic keyword presence – up from 1.

Page views in 3 mos
0

For a small business with zero SEO prior, this is a strong performance baseline.

Average CTR
0 %

Average CTR on the first organic click day. Demonstrates potential once more relevant content ranks.

Project gallery

📉 Before: Limited organic visibility, unclear copy, low search relevance
Homepage with no SEO for Tuskie Tech before Unfold Creative House's assistance
📈 After: Optimized pages, visible blog structure, and clarity on SEO priorities
Full screenshot of Tuskie Tech's homepage after optimization with Unfold's SEO campaign

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